Burger King is reportedly rolling out a "Burgers for Breakfast" menu at 5,000 of its more than 7,300 U.S. restaurants. The menu will allow customers to order certain lunch and dinner items, including Whoppers, Cheeseburgers, french-fries and apple pie, during the chain's breakfast hours.
Chains such as Burger King and McDonald's have struggled to find the perfect time to switch over from breakfast to lunch, insisting that the different meals required different setups to make the process as speedy as possible. McDonald's recently toyed with the idea of extending breakfast hours from 10:30 a.m. to 11 a.m. – when Taco Bell's recently launched breakfast menu ends.
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